Mr. Fernandez is the founder of the corporate advisory firm EMF Consulting, assisting organizations in marketing, community outreach and business development strategies.
A 25-year veteran of the sports and entertainment industry, Mr. Fernandez was most recently Senior Vice President with the Tampa Bay Rays where he oversaw the Rays corporate sales and marketing efforts, broadcast operations, community relations efforts, the Rays Baseball Foundation and team merchandising operations. Under his leadership, Rays revenues grew in record numbers, the team’s TV and radio networks greatly expanded throughout Florida and the organization became deeply entrenched in the Tampa Bay region.
A native of Tampa, Mr. Fernandez joined the Rays from the Arizona Diamondbacks where he served as Senior Vice President of Sales and Marketing. Previously, he spent two years as the Diamondbacks Vice President of Community Affairs and Executive Director of Arizona Diamondbacks Charities, followed by four years as the team’s Vice President of Corporate Sales. Mr. Fernandez also spent five years with the Phoenix Suns organization as Director of Marketing and Booking for America West Arena.
Currently, he serves on the Board of Directors for the American Heart Association, Greater Tampa Chamber of Commerce, Hillsborough Education Foundation, Tampa General Hospital, Tampa/Hillsborough Homeless Initiative, United Way Suncoast, University of South Florida Foundation, and Junior League of Tampa’s Community Advisory Board.