Mr. Fernandez is the Senior Vice-President/Chief Marketing & Communications Officer of USAmeriBank, Tampa Bay’s largest independent bank.
Prior to joining USAmeriBank he founded the corporate advisory firm EMF Consulting, assisting organizations in marketing, community outreach and business development strategies.
A 25-year veteran of the sports and entertainment industry, Mr. Fernandez served as Senior Vice-President of the Tampa Bay Rays overseeing corporate sales and marketing efforts, broadcast operations, community relations efforts, the Rays Baseball Foundation and team merchandising operations.
Mr. Fernandez joined the Rays from the Arizona Diamondbacks where he served as Senior Vice President of Sales and Marketing. Mr. Fernandez also spent five years with the Phoenix Suns organization as Director of Marketing and Booking for America West Arena.
Most recently, Mr. Fernandez served for two years as the Board Chairman for the United Way Suncoast, having also chaired the United Way’s Annual Campaign and Tocqueville campaigns in recent years. In 2010 he was the inaugural recipient of the organization’s Community Advocacy Award.
In addition to chairing numerous community leadership programs and civic activities, he serves on the Board of Directors for the American Heart Association, Greater Tampa Chamber of Commerce, Hillsborough Education Foundation, Tampa General Hospital, Tampa/Hillsborough Homeless Initiative, United Way Suncoast, and the University of South Florida Foundation.